Today Isy will lead us through a day of branding and marketing, initially starting the day by sharing her own journey, sharing information and then leading into an open forum. The first part of the day will be around YOU as a brand. What is branding…? What is marketing…? As the artist, you are the brand. People do not buy art from a business name; they buy it from the artist. Finding your point of difference, I call it your point of QUIRK! Let’s discuss all the areas where you either undervalue yourselves or ignore how much you know… Feel free to pick my brain! – BRING questions About Isy Isy Laderman deemed, “One of the big name entrepreneurs of Australian handmade retail” by Peppermint Magazine, Isy’s background in handmade and craft spans back to day dot. After recently selling in.cube8r Gallery, (the original of all no commission cube rental models in Australia) which she founded in 2007 after completing her Applied Arts degree in glass at Monash university, Isy is currently using that 9 years of market research through working with over 800 of Australia’s most wonderful crafters to give back by way of mentoring. Isy witnessed over and over again where artists so often undersold themselves, got stuck, came unstuck, where they often didn’t know where to start and/or take a very long time to find their feet in trusting not only their product but the price they dare to charge… and just when they were about to take off they’d go into fear and fall over. – It’s with this understanding and knowledge she now works with one-on-one with women from home as well as being employed by the NEIS program 2 to 4 days per week as mentor and trainer teaching marketing and branding sessions all over Melbourne. Isy built her Australian brand from scratch and franchised her business Australia wide. I’m finding this incredibly rewarding and love the class discussions and intense stripping down to the core of what it really means to own and be fully present in a small business.